Millennials are treating pets like ‘their firstborn child,’ and it’s reportedly causing problems for some of the best-known pet food brands

crunchwrapofnotredame:

followthebluebell:

good job, guys, we’re killing the shitty pet food industry this time.  it can’t POSSIBLY be that we just recognized Gravy Train or Kibbles and Bits for being piss poor food choices; no, we’re just treating our pets too nicely. 

at first i got worried that the problem was that people were buying high-quality pet food at such a high rate that the smaller manufacturers couldn’t keep up but lmao nope it’s Millennials Are Killing Puppy Chow

Millennials are treating pets like ‘their firstborn child,’ and it’s reportedly causing problems for some of the best-known pet food brands

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